New Partnership: Orange Line Teams Up with Sports Research
Independent digital marketing agency Orange Line has made waves in the health and wellness sector with its recent partnership with Sports Research. As a well-established player, Sports Research specializes in nutritional supplements and workout products, boasting a diverse portfolio of over 300 premium items. This collaboration aims to implement a comprehensive full-funnel digital strategy focused primarily on boosting e-commerce growth.
Founded in 1980 and based in Los Angeles, California, Sports Research has a rich legacy as a family-owned and operated business. Its commitment to quality has earned the brand loyal customers who resonate with its health-focused product offerings. The strategic partnership with Orange Line is seen as a pivotal move to elevate the brand’s digital presence and capitalize on the booming e-commerce market.
The scope of Orange Line’s involvement is extensive, covering key areas such as Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), email and SMS marketing, web development, data analytics, and paid media. This multifaceted approach aims not only to enhance brand visibility online but also to create a seamless shopping experience for customers.
Reflecting on the partnership, Marshall Spellmeyer, UI/UX Designer at Sports Research, articulated the positive experience of collaborating with Orange Line. He praised the agency for its impressive organizational capabilities, clear communication, and team dynamics. “Partnering with Orange Line has been an exceptional experience. Their innovative and adaptable strategies keep our brand ahead of the curve,” he remarked, highlighting the importance of teamwork and synergy in achieving mutual goals.
David Klein, Co-Founder at Orange Line, expressed enthusiasm for this partnership, emphasizing the agency’s strengths in offering seamless support across different time zones, thanks to their team members based in both Sydney and Los Angeles. With a focus on data-driven strategies combined with a strong commercial orientation, Klein believes Orange Line is perfectly positioned to accelerate Sports Research’s growth and make a lasting impact.
This partnership not only marks a significant expansion for Orange Line into the U.S. market but also reaffirms its status as a leader in delivering performance-driven digital marketing solutions globally. The collaboration promises to be a game-changer for both entities as they navigate the complexities of the digital landscape in a dynamic era.
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