Aura Entertainment Acquires ‘Doin’ It’: A Groundbreaking Comedy on Sex Education
Recently, a new player in the film distribution landscape, Aura Entertainment, announced its acquisition of the vibrant sex education comedy Doin’ It. This film, which marks a significant milestone as the first leading feature for actress Lilly Singh (notable for her role in The Muppets Mayhem), premiered to enthusiastic audiences at the SXSW Film Festival last year. Fans eagerly await its theatrical release on September 19 across the United States.
The Plot: A Unique Perspective on Sex Education
Doin’ It introduces viewers to Maya, portrayed by Singh, a 30-year-old software engineer who appears to have a secure career path but is deeply entrenched in the expectations of her conservative Indian upbringing. While moonlighting as a high school substitute teacher, Maya is unexpectedly handed the responsibility of teaching sex education—a challenging task, especially considering she has never experienced sexual intimacy herself. The stage is set for a delightful mix of chaos, hilarity, and heartwarming moments as Maya navigates her complicated life and the awkward situations that arise from this assignment.
Creative Team Behind the Camera
The film is helmed by director Sara Zandieh, known for her work on A Simple Wedding. Doin’ It comes to life through a captivating script co-written by Zandieh, Singh, and Neel Patel. This creative collaboration aims to provide a fresh, humorous, and culturally relevant take on topics often deemed taboo. With an engaging narrative sprinkled with relatable experiences, it’s a comedy that targets both hearts and minds.
Lilly Singh’s Vision and Passion
In an exclusive statement to Deadline regarding the acquisition, Singh expressed her passion for storytelling that challenges norms and inspires joy. “I’ve always wanted to tell stories that break boundaries and bring joy. Doin’ It does both,” she stated. Her sentiment reflects a commitment to authenticity and representation in film, ensuring that audiences see themselves reflected in the narratives presented on screen. Singh eagerly anticipates audience reactions to this story that foregrounds brown girls, cultural nuances, and awkward life moments.
A Remarkable Cast and Production Partnership
The film is not just about Singh’s journey; it also features a dynamic ensemble cast that includes Sonia Dhillon-Tully, Sabrina Jalees, Ana Gasteyer, Stephanie Beatriz, Mary Holland, Utkarsh Ambudkar, and Trevor Salter. The film’s production was a collective effort involving Singh’s Unicorn Island Productions, Likely Story, and Camelback Productions, with a team of experienced producers including Anthony Bregman (In the Heights) and Erica Matlin (The Half of It). This collaboration highlights a shared commitment to elevating diverse voices and narratives within the film industry.
Aura Entertainment: A New Era in Film Distribution
Marc Goldberg, CEO of Aura Entertainment, commented on the acquisition, emphasizing the film’s essential qualities. “Doin’ It is exactly the kind of fresh, authentic comedy that defines our slate. It’s wildly funny, sex-positive, and refreshingly honest,” he remarked, pointing out Singh’s dual role as both a filmmaker and performer. This film is poised to establish Singh as a leading voice in contemporary film comedy.
Aura Entertainment made its debut earlier this year as a distributor with a focus on commercially viable features tailored for both theatrical and digital platforms. Backed by established entities such as Capstone Studios, Signature Entertainment, and Ascending Media Group, the company plans to release 10-15 films annually. As of now, they have already secured deals for 14 films for their upcoming 2025-2026 slate.
Exciting Releases on the Horizon
Apart from Doin’ It, Aura Entertainment is preparing to unveil a host of diverse films, including the upcoming paramedic buddy comedy Code 3, featuring stars like Rainn Wilson and Lil Rel Howery, set for release on September 12. Fans can also look forward to the action-packed Trap House starring Dave Bautista on November 14, and the family-centric K-Pops! from Anderson .Paak in January 2026.
With an exciting slate ahead, Aura Entertainment is carving out its niche in the ever-evolving film industry, poised to showcase stories that resonate with diverse audiences while fostering laughter and discussion around meaningful topics.
