Meet Lauren and Katie Hamden, the 24-year-old Australian-born twins who are igniting the U.S. entertainment scene with their vibrant personalities and fresh creativity. Their debut docu-reality series, On Brand, marks a significant turning point, melding ambition and reinvention as they navigate the bustling environment of Los Angeles.
This eight-episode series is not just a simple peek into their lives; it’s a vivid exploration of the hustle that defines modern fame. Produced by Diversity Entertainment in collaboration with TSMA (The Social Media Agency), On Brand is crafted under a SAG-AFTRA Ultra-Low Budget New Media Contract, indicating a bold step for the sisters as they shift from viral influencers to media moguls.
In each episode, viewers will see Lauren and Katie dive deep into various pursuits—from DJ training and high-fashion photo shoots to fitness collaborations and red carpet appearances. One memorable moment features them working alongside restaurateur and influencer Mike Majlak, immersing themselves in real-world hospitality challenges. It’s a sensory overload of creativity and opportunity, capturing the essence of the Hollywood hustle.
“With over two million followers across platforms, we’ve built a loyal audience by being ourselves,” the twins shared in a recent interview. “Now we’re creating something bigger than content—it’s a career.” This sentiment captures their desire to evolve not just as influencers, but as artists and entrepreneurs, ready to make their mark in an ever-shifting industry.
The storytelling approach in On Brand artfully balances aspirational visuals with authentic moments of growth. It’s not just a platform for showcasing their rise in entertainment; it highlights the dedication and hard work that often go unnoticed. As the twins prepare to launch their own fashion line, the series will delve into long-form storytelling in a world frequently dominated by fleeting trends.
“On Brand is our creative playground,” they affirm. “It’s where we test ideas, stretch as artists, and build something that reflects all sides of who we are—not just what people see online.” This multifaceted vision sets the tone for what viewers can expect, revealing deeper layers of their personalities and aspirations.
Behind the scenes, the series is expertly helmed by Jessica Orcsik, CEO of Diversity Entertainment. Her experience as the executive producer for critically acclaimed projects, like the Netflix-featured film Unsound, adds significant credibility to the series. Orcsik takes on a guiding role for the twins, serving as an on-screen mentor through various production stages, all while developing her own exciting projects, such as Queens of the Desert, which has already sparked considerable interest in industry circles.
Distribution and strategic positioning for On Brand are both in the capable hands of TSMA, a leading digital strategy agency in the U.S. with an impressive roster of clients, including high-profile influencers and Broadway professionals. Their expertise will ensure that the Hamden twins’ vision reaches a broad audience, marking a crucial step in their evolution as public figures.
Ultimately, On Brand transcends mere entertainment; it represents a cultural movement, showcasing the Hamden twins’ transformation from content creators to influential voices in fashion, fitness, lifestyle, and the broader entertainment landscape.
