In a notable stride for customer loyalty, Choice Privileges has been heralded as the top hotel rewards program by U.S. News & World Report. This prestige echoes the earlier recognition by WalletHub, which named it the best hotel loyalty program just a month prior, showcasing the program’s increasing attraction among travelers.
NORTH BETHESDA, Md., July 21, 2025 /PRNewswire/ — Choice Privileges, the celebrated rewards program from Choice Hotels International, Inc., received this coveted recognition during an announcement made on NBC’s Today Show. The timing aligns perfectly with rising interest in the program, illustrating its rapid growth and customer engagement.
“We believe today’s travelers are looking for a loyalty program that is simple and delivers clear value,” stated Nandika Suri, Vice President of Loyalty at Choice Hotels International. “This belief has guided how we’ve been evolving Choice Privileges—making it easier for members to earn and redeem rewards. This recognition by U.S. News is yet another testament to the customer response to these changes, and we’re excited to keep delivering an even more compelling program for our members.”
U.S. News evaluated 14 hotel loyalty programs to determine which offered the greatest benefits along with the simplest methodologies for earning and redeeming points. Choice Privileges stood out for a variety of critical reasons.
The program garnered accolades for its ability to rapidly accrue free nights for members, particularly due to its acquisition of Radisson and strategic partnerships with Preferred Hotels & Resorts. This expansion enhances its offerings to include a versatile range of budget-friendly and luxury accommodations.
Another striking advantage is the program’s accessible elite status, which becomes available to members after just 10 nights of stay. This invites more travelers into a realm of impactful perks that include room upgrades, early check-ins, and late-night checkouts.
To remain competitive and appealing, Choice Privileges has rolled out several innovative features and benefits designed to enrich the travel experience:
- A generous 50-week booking window that grants members ample time to organize their travel plans.
- Introduction of Choice RewardSaver—an inventive tool that permits members to book reward nights for as little as 8,000 points.
- Flexible point redemptions for enhanced rooms, prime views, or additional space at selected properties.
- Access to over 7,000 Choice-branded hotels, including 1,000 upscale and luxury venues—standouts include the Cambria Templeton-Paso Robles in California’s wine region and the Westgate Park City Resort & Spa, renowned for its ski-in, ski-out accommodations.
- More than 2,400 hotels within close range of national parks, like the Sleep Inn & Suites near Zion Park and the Comfort Inn near Sequoia and Kings Canyon National Park.
- Unique sporting experiences featuring exclusive NASCAR Trackhouse Racing events and VIP access to college sports games, complete with hospitality packages and sideline passes.
- The ability to achieve elite status with only 10 nights of stays, significantly lowering the barrier for access to premium perks.
Travel enthusiasts can sign up to become a member of Choice Privileges today and dive into the myriad benefits available: Choice Privileges Enrollment.
For a deeper look, read more in U.S. News and see the full rankings here.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) operates as one of the world’s largest lodging franchisors, with a vast portfolio of over 7,500 hotels and nearly 650,000 rooms across 46 countries and territories. Their extensive range of 22 brands spans from economy to upper upscale and extended stay properties, catering to varied traveler needs while presenting substantial value for franchise owners and shareholders. The award-winning Choice Privileges rewards program coupled with co-branded credit card offerings provides a straightforward and rapid means for members to earn rewards and personalized perks. More information is available at www.choicehotels.com.
About Choice Privileges®
The acclaimed Choice Privileges rewards program empowers members to earn and redeem points at over 7,000 Choice-branded hotels spanning a diverse portfolio across 46 countries and territories. Points can also be collected and redeemed via partnerships with platforms like Bluegreen Vacations, Penn Entertainment, and Westgate Resorts, or exchanged for airline miles and gift cards from favored restaurants and retailers. Additionally, members can enjoy luxurious stays at Preferred Hotels & Resorts and VIP experiences at college football events. With the Choice Privileges Mastercard, members can accrue points at an accelerated rate, including on routine spending. Learn more about the Choice Privileges program and the Mastercard at www.choicehotels.com/choice-privileges.
CONTACT:
Azhar AlFadl
703-508-7911
Azhar.AlFadl@choicehotels.com
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SOURCE Choice Hotels International, Inc.
