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Business Evolution in the UAE Amid US Uncertainty

### The Global Shift: Beyond the US-Centric Model

In a rapidly evolving world, the United States is facing significant competition, both politically and economically. The nation’s volatile policy shifts, oscillating between Republican and Democratic administrations, have pushed other countries to rethink their strategies. Rather than relying solely on American markets, nations are developing their own trade partnerships and investing in future industries. This shift is evident in recent international forums, notably the Make it in the Emirates conference held in Abu Dhabi.

### A Divided Perspective at the Make it in the Emirates Conference

At the conference, the contrasting attitudes towards the US were on full display. On one side, UAE officials expressed optimism following President Trump’s recent visit. This resulted in a substantial $10 billion collaboration focused on artificial intelligence, which aims to build advanced AI chips and establish joint research facilities. However, the real implications behind this partnership may extend beyond technology. While the UAE stands to gain from tech transfers and increased data center capacity for US companies, the move signals a strategic pivot in fostering local industry.

### Expanding Beyond US Markets

Amid this optimism, the 500 exhibitors at the conference showcased a more cautious outlook. Manufacturers from various sectors were primarily focused on expanding their markets across Asia, including South Asia, East Asia, Australia, and even Eastern Europe and Central Asia. The overarching sentiment highlighted concerns over the unpredictability of US policies, especially regarding trade and immigration – a significant barrier when considering entering the US market.

### The Rise of Fintech: amana’s Impact

Within this shifting landscape, fintech companies are thriving. One standout is amana, a rapidly growing platform founded in 2022. With over 350,000 users, amana provides a unique online trading experience for stocks, cryptocurrencies, and other assets. This platform has emerged as a vital resource, especially during times of US tariff announcements, as traders utilize it to adapt their portfolios swiftly. Its extensive offerings include over 450 cryptocurrencies, attracting a diverse user base that values flexibility in investment options.

### Democratizing Financial Access

Fintech platforms like amana are making strides in democratizing access to capital, previously reserved for the elite. The Middle East, particularly the UAE, presents a fertile ground for such innovations, supported by robust digital infrastructure and a youthful, tech-savvy populace. Notably, 20% of amana’s user growth last year stemmed from Lebanon, indicating an appetite for fintech solutions in neighboring regions like Egypt and Jordan.

### Strategic Initiatives and Free Trade Zones

Further illustrating this competitive shift, both Dubai and Abu Dhabi are expanding their free trade zones, strategically attracting businesses impacted by US tariffs. Companies relocating to these zones now enjoy an advantageous position, bypassing punitive tariffs and accessing government-backed financing. For many, this approach represents a clear pathway to global market entry, fostering business growth amid an increasingly complex global landscape.

### Attracting Global Talent

As the US intensifies its immigration restrictions, highly skilled professionals are looking towards the Gulf region. The UAE, seeking to bolster its talent pool, is implementing initiatives designed to attract experts, especially in tech and research. The recent AI partnership with the US underscores a commitment to developing state-of-the-art facilities that promote collaborative research, positioning the UAE as a viable alternative for professionals previously inclined towards US-based opportunities.

### A Landscape of Innovation and Investment

The growth of startups like amana, coupled with significant investments in manufacturing and technology, showcases a region intent on fostering innovation. Beyond the UAE, similar growth is evident in neighboring countries such as Saudi Arabia and Qatar, thereby reshaping the dynamics of where talent and investment converge.

As the United States continues to navigate its internal challenges, the global landscape is pivoting, demonstrating that other nations are not merely waiting for change to unfold but are proactively building their futures. The interplay between US policy fluctuations and the rapid development in the Gulf presents an intriguing case for international observers. The implications of these shifts might reach far and wide, shaping a new era of global trade and collaboration.

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