BLACKPINK has once again captured the spotlight, this time by launching a special collaboration that beautifully intertwines K-pop with the vibrant world of North American sports. On July 13 (KST), YG Entertainment announced that the world-renowned girl group has teamed up with popular brands like Complex, Fanatics, and Mitchell & Ness, along with local sports franchises, to unveil their ‘BLACKPINK IN YOUR AREA’ league collection.
This unique collaboration coincides with BLACKPINK’s highly-anticipated ‘DEADLINE’ world tour, showcasing exclusive merchandise designed in partnership with the official teams of various sports franchises in the cities where they perform. Fans can expect to find an exciting lineup of jerseys, T-shirts, hoodies, and caps that artfully blend BLACKPINK’s signature aesthetic with the distinctive branding of iconic sports teams.
The response to this collection has been overwhelmingly positive, highlighting the cross-cultural appeal of both BLACKPINK and American sports. Online sales kicked off on July 8 (local time) and quickly gained momentum, reflecting the fervent enthusiasm of the group’s global fan base. To enhance fan engagement further, BLACKPINK has announced exclusive pop-up stores in two major cities: Los Angeles and New York. These pop-up events are set to launch on July 11 and July 25, respectively, each running for a limited span of three days.
The collaboration features an impressive lineup of participating teams, showcasing top franchises from both Major League Baseball (MLB) and the National Basketball Association (NBA). Notable teams include the Los Angeles Dodgers, Los Angeles Lakers, Chicago Bulls, Chicago Cubs, Chicago White Sox, New York Knicks, and New York Mets. This blend of sports culture with K-pop fashion represents a striking synthesis of two powerful realms of entertainment.
In addition to this exciting merchandise launch, BLACKPINK recently kicked off their ‘DEADLINE’ world tour with two sold-out performances at Goyang Stadium in South Korea on July 5 and 6 (KST). This ambitious tour includes 31 shows spanning 16 cities around the globe, including vibrant hubs like Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.
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