Exclusive News: Aura Entertainment Acquires "Doin’ It"
In a dynamic move for the film industry, newly launched U.S. distributor Aura Entertainment has announced its acquisition of Doin’ It, a refreshing sex education comedy that showcases the multifaceted talents of Lilly Singh. As the film’s producer, co-writer, and star, Singh steps into the spotlight in her first leading feature film role. Premiering at last year’s SXSW Film Festival, Doin’ It is set to hit theaters nationwide on September 19, promising laughter and insight into an often-taboo subject.
The Creative Vision Behind "Doin’ It"
Directed by Sara Zandieh, known for her work on A Simple Wedding, Doin’ It is a collaborative effort that weaves together the writing talents of Zandieh, Singh, and Neel Patel. This trio has crafted a narrative that is not only entertaining but also thought-provoking. The film’s central character, Maya, played by Singh, is a 30-year-old software engineer navigating her place in a conservative Indian family while unexpectedly stepping into the role of a high school substitute teacher. The stakes rise when she is tasked with teaching sex education, despite her own inexperience in that area.
A Unique Blend of Comedy and Education
What sets Doin’ It apart is its ability to blend comedy with crucial lessons about sexuality and relationships. Maya’s journey is rife with comedic mishaps that stem from her naivety and the cultural taboos surrounding sex within her family. The film offers a unique lens on the challenges faced by young adults trying to understand their identities against societal expectations. The humor is not just for laughs; it serves as a vehicle to discuss serious topics in an approachable way, making it relevant for audiences across a spectrum of experiences.
Laughter Meets Authenticity
In a statement to Deadline about the acquisition, Singh expressed her passion for breaking boundaries through storytelling. “I’ve always wanted to tell stories that break boundaries and bring joy. Doin’ It does both. We laughed our asses off making it,” she shared. This authenticity shines through in both the writing and performances, elevating the film beyond a mere comedy. Singh’s comedic timing, coupled with Zandieh’s direction and Patel’s insightful script, creates a rich tapestry of humor that resonates with viewers.
The Importance of Representation
The film marks a significant moment in representation within the industry. By featuring a South Asian woman in a leading role, Doin’ It challenges stereotypes and offers a fresh perspective in the comedic landscape. Singh’s involvement in multiple facets of the project underscores the importance of diversity in storytelling, particularly in genres traditionally dominated by different narratives. Her commitment to authentic representation allows audiences to see themselves in characters that reflect a variety of backgrounds and experiences.
Anticipation and Theatrical Release
As the release date approaches, excitement is building around Doin’ It. The acquisition by Aura Entertainment indicates confidence in the film’s potential to resonate with audiences nationwide. With its comedic approach to sensitive topics, it aims to generate conversations around sex education in a fun yet meaningful way. The film’s ability to blend comedy with relevant social themes is likely to attract a diverse audience eager for a fresh take on an often-misunderstood subject.
The collaboration of such talented individuals behind Doin’ It not only enhances the film’s quality but also reflects a growing trend in Hollywood to support inclusive narratives that entertain and educate. As audiences gear up for its imminent theatrical release, Doin’ It stands poised to make waves in both the comedy genre and the broader conversation about sex education.
